Clean-UP Hitter
How to transform messy data into something powerful.
THE CHALLENGE
A craft brewer invested in expensive market data to better understand their competitive landscape—but instead of insights, they got a data headache. The information arrived scattered across more than a dozen files, including PDFs that were nearly impossible to extract. Even worse, the raw data lacked key product attributes that the brewer knew were crucial to consumers, such as origin and beer style. Without a way to structure and enrich this information, the brewer was left with a costly but under-utilized resource.
THE APPROACH
At Full Count Analytics, we specialize in turning scattered, under-utilized data into structured, high-value insights. In this case, we built a historical database that centralized every past report, ensuring no valuable data was lost and making long-term trend analysis possible. Because the data arrived in multiple formats—including locked PDFs—we extracted and structured it so that nothing remained out of reach.
But raw numbers alone wouldn’t drive better decisions. To bridge that gap, we worked closely with the client to develop and maintain a comprehensive product table, enriching the data with key attributes like beer style and origin. With each new update, this system transforms disconnected reports into a dynamic, searchable resource, allowing the client to focus on strategy instead of spreadsheets.
THE OUTCOME
What was once a tangled mess of disconnected reports is now a streamlined, self-service analytics tool that delivers powerful insights in seconds. Instead of manually piecing together spreadsheets each month, the client now has a dynamic dashboard that not only visualizes trends but also allows them to filter data in ways the original reports never could—answering critical questions like how local competitors are performing in niche beer styles. With a complete historical view, the client can track shifts over time rather than making decisions based on isolated snapshots.
Beyond saving time, this system puts insights into more hands across the organization, reducing bottlenecks and unlocking new strategic opportunities. Whether refining their sales pitch to national accounts, optimizing distributor performance, or identifying emerging consumer preferences, the brewer now has a data-driven playbook built to support their growth—without the overhead of a full-time analyst.
